The holiday season is upon us, and for many this means it’s time to put some thought into gifts for employees, clients, and prospects. Although this seems like a simple task, there are actually several key points to consider before selecting and giving your branded business gifts. Check out the 5 tips below to make the most of this opportunity to strengthen your business relationships, and let colleagues know they are appreciated.
- Clear gifts with HR. While sending something simple like a card comes with a relatively low level of risk, gifts of any substantial monetary value are sometimes not permitted in certain organizations. Some companies have specific rules prohibiting employees from receiving gifts. The last thing you want is for your gift to be misconceived as payment for past or future business, especially if the gift is expensive or high end. Be especially cautious with gift giving if your recipients are members of a government agency. If your gift cannot be accepted you will be wasting both your money and efforts. (reference: United States Office of Government Ethics)
- Save inexpensive branded giveaway items for tradeshows. While business gifts are perfect for reinforcing your brand at your next tradeshow or event, they do not necessarily have a place in the business gift conversation. The gift giving season is your opportunity to “hit home” by demonstrating your thoughtfulness, not a chance to drive home your marketing campaign. In other words, put some more thought into your gifts! You don’t have to spend a fortune to prove your sincerity.
- Less is more. This tip is an extension of the previous. Give fewer, nicer gifts, not numerous cheap ones. This tip also calls to mind the fact that it is not necessary to give gifts to everyone. You’d be better off selecting a list of your best customers and closest business colleagues. It is far better to make a big impression with a smaller group of carefully chosen recipients, than a forgettable impression with many.
- Favor the unique, personalized, and useful. Although it does require a bit of extra thought and consideration on the giver’s part, the best gift items are those that the giver would want to receive themselves. The most successful gifts are those that are not common. The recipient is sure to find extra value in a gift that is truly unique, or personalized with their name. Also, gifts that find permanent homes with recipients are items that have practical uses on a daily basis.
- Consider the packaging. While it goes without saying that the gift itself is most important, be mindful of what the packaging says about you and your brand. No matter what the gift, presentation is always important. The perceived value of any gift can be considerably enhanced with the right packaging. When shopping for gifts, watch for those which include a quality gift box, or presentation packaging. After all, it’s the details that demonstrate your good taste and attention to detail.
When you take the above thoughts into consideration, you will be sure to land on everyone’s “Nice List” this season!
