“Across virtually every category of consumer packaged goods, sustainability is where the growth is, which I think tells you something about where consumers are,” NYU Stern Center For Sustainable Business (CSB) Director Tensie Whelan told Fortune magazine.
The percent of consumers willing to pay more for an eco-friendly product has risen from just 22% in 2011 to over 50% in 2015. While consumers still consider quality and price when making buying decisions, environmental impact is a growing factor with the sales of sustainability-marketed products growing 5.6 times faster than standard products.
“Business leaders need to understand that consumer tastes are indeed changing,” Whelan continued, “and that if they don’t begin to change to address that shift, their company will lose market share.” Choosing the right eco-friendly promotional products is an easy way to communicate to your customers that you are in tune with the increasing importance of sustainability.
Our newest eco-conscious products are made from a unique material that contains reclaimed wheat stalks. This is a renewable and sustainable waste product from the harvest of wheat. When combined with recyclable polypropylene, it creates a durable and versatile product that meets FDA requirements, contains no trace of gluten, but still uses approximately 30% less plastic and reduces the item’s ecological footprint.
Who’s Hungry for a Better World?
Consumers are choosing reusable containers for left-overs, take-away, and brown-bagging lunches. You can help them take this to the next level by providing reusable lunch containers and utensils that not only ditch the single-use plastics and Styrofoam, but also are made with sustainable wheat-straw content.
Sustainably Sipping!
On the go or relaxing at home, skipping the disposable water bottle or coffee cup is a great first step towards living more sustainably. Your customers will feel good about your brand and their choices each time they reach for these custom-printed wheat-straw promotional drinkware items.
Office Upgrade!
Is your brand image in need of an eco-friendly refresh? There isn’t a more economical way to convey a commitment to eco-friendly marketing than with a switch from your current custom pens. Some of our top-selling promotional pens have been reinvented using wheat straw to create a lighter environmental footprint!
Eco-friendly solutions for marketing your brand continue to expand, with new items and new materials constantly being introduced. As customers’ and clients’ sensitivity to their environmental impact grows, so does their desire for items that show a commitment to sustainability. Make sure your organization is choosing eco-friendly promotional products that are attuned to your customers’ priorities to create the biggest impact!
Sources:
Fortune Magazine: https://fortune.com/2019/11/05/sustainability-marketing-consumer-spending/
Harvard Business Review: https://hbr.org/2019/06/research-actually-consumers-do-buy-sustainable-products
