Many companies achieve advertising success through the use of promotional products. According to Promotional Products Association International (PPAI), eight in ten consumers owns a promotional product. Branded products offer advantages to advertisers that can not be achieved through other media sources.
Here are the top six reasons why promotional products work:
- Usefulness. The most often used custom products are found in the kitchen, workplace, and bedroom. Providing a handy tool the consumer can use daily will keep your image fresh on their mind. PPAI reports 91% of custom kitchen items will be reused, giving a lot of repeat exposure for your brand.
- Attractive. Today’s hot trends include camouflage, bright colors and patterns. The promotional world keeps up with these “retail” trends and fashions so you can get a timely custom product that people will want to have. This in return will have consumers using them in their everyday activities. According to PPAI, 53% of consumers will use a promotional product at least once a week.
- Informative. Through an imprinted product, you can not only tell a consumer who you are, you can show them who you are and what you do. As the old adage goes “a picture can speak a thousand words”. Use this opportunity to embed your image in the minds of the consumer. Today’s printing capabilities take us far beyond just writing your name on a product. For example, name tags can be branded with your company logo or tag line to inform event attendees about who you are.
- Desirable. People love receiving items. They like, want, and will keep an item that is useful and trendy. Today’s consumer, more than likely, owns at least one (probably more) cell phone, tablet or computer. Choose one of the latest gadgets or tools, like a mobile charger, to keep today’s tech savvy society engaged and connected.
- Fun. These custom products are an empty canvas for you to expand your creativity. Adding your logo to a product creates an advertising experience your customer can taste, touch, see, smell, and hear. In other words, your custom imprinted product creates interaction with your consumer.
