In the world of marketing, first impressions are everything. But today, the “second impression”—what happens to a product after the…
Melissa Bertram
The Power of Custom Tote Bags: A Versatile Marketing Tool
In the world of promotional products, trends come and go. However, one item has remained a consistent heavyweight in the…
Where Promotional Products Fit in a Modern Multi-Channel Marketing Strategy
Some marketers see promotional products as outdated. Digital channels dominate budgets. Teams focus on ads, email automation, and social platforms.…
Choosing Eco-Friendly Tote Bags to Promote Sustainability
In today’s world, being eco-conscious is not just a trend—it’s a responsibility. Eco-friendly tote bags play a significant role in…
Why Custom Promo Packs are Your Next Big Marketing Move
In today’s competitive business landscape, making a lasting impression is crucial. Whether you’re connecting with potential clients, showing appreciation to…
Creative Company Store Uses: The Power of Choice
A company store can elevate promotional products beyond their practical use, turning them into powerful tools for building brand connection,…
8 Ways a Company Store Transforms Your Organization
Many businesses overlook the strategic potential of a company store, dismissing it as just a place for stocking up on…
Discover the Full Power of a Company Store
Think of all those classic promotional products: the branded pens, the custom t-shirts, the ever-reliable coffee mugs. Now, imagine taking…
How to Choose the Ideal Polo Shirt
Let’s be honest – the world of polo shirts can be a bit confusing. Cotton or performance fabric? Pique or…
Mugs are a Great Promotional Piece, Here’s Why
Introducing potential customers to your business can be a daunting task. But almost anybody will listen to what you have…
Part Three: Beyond Aesthetics – The Deeper Impact of Branding Choices
Welcome to the final installment of our series, where we go beyond the surface and explore the deeper impact of…
Part Two: The Art of Subtlety – Tasteful Branding Tactics
As we continue our exploration of the dynamic branding landscape from this year’s PPAI Expo, we shift our focus to…
Part One: Charting the Course: Navigating Branding Trends in 2024
In the ever-evolving landscape of promotional products and branded merchandise, staying ahead of the curve is essential for businesses aiming…
Our 17 Best-Selling Client Gift Ideas by Price Range
The act of giving gifts plays a crucial role in fostering business relationships and ensuring a memorable impression is made.…
Join the Fight: Promote With Pink
October is Breast Cancer Awareness month, and the American Cancer Society estimates that 1 in 8 U.S. women (about 13%)…
Be Prepared with Essential Trade Show Supplies
A typical day at the office rarely consists of a “crisis” of not having enough tape. Yet when you are…
Picking The Right T-Shirt – Easy As 1, 2, 3!
T-shirts have come a long way since the standard white undershirts of the 1950’s, but all those options can make…
Branded Home Office Desk Ideas: 28 Gifts for your Employees
Whether your team is permanently remote or working from home part of the time, bringing a little bit of the…
Watch Your Brand Grow with Sustainable Bamboo
Bamboo’s natural aesthetics, graceful appearance and environmental benefits make it widely cherished and considered aesthetically appealing by many. Bamboo is…
TechX Talks Series 4 of 4: Smart Homes – The Luxury in Home Living
Gone are the days when you had to turn on the lights or adjust the thermostat manually. With the advent…
TechX Talks Series Series 3 of 4: Eco-Friendly Tech
One of the top trends for companies is making a conscious shift towards sustainable, long-lasting products, to achieve their goal…
TechX Talks Series 2 of 4: Phone Accessories
Smartphones have become the “walking billboard” we carry in the palms of our hands. On average, Americans check their phones…
TechX Talks Series 1 of 4: Wireless Charging
3.8 billion¹ of the world’s population have a smartphone. That means almost ½ of the population² has a smartphone! We…
Top Trends of 2023 – Spotlight 4 of 4: Give-Back Programs
Along with being environmentally conscious as a focus of corporate social responsibility, companies are also incorporating give-back programs. Give-back programs…
Top Trends of 2023 – Spotlight 3 of 4: Retail Name Brands
Brand recognition is what we all strive for. Co-branding with retail brands opens opportunities for new connection points from which…
Top Trends of 2023 – Spotlight 2 of 4: Eco-Friendly Products
One area of focus companies added to their corporate social responsibility is a focus on sustainability and their impact on…
Top Trends of 2023 – Spotlight 1 of 4: Self-Care
The corporate world has gone through a transformation the last couple of years and the need to retain top talent…
Get Your Brand in Their Hand with Virtual Swag Bags
Large events and conferences are great for networking, learning opportunities and what many attendees look forward to the most-coming away…
Great Uses for Tote Bags for the Millennial Target Market
There are so many ways to use a promotional tote bag, but how do you know the best way to…
Trade Show Branding: Put Your Business on Display
These days, most marketing is focused on digital—SEO, websites, social media, paid search. But getting out into public and meeting…
Small Business Branding Tips—How to Make an Impact without a Huge Marketing Budget
When you hear the word branding, you may think of big brands with large budgets. Developing branding for a small…
Ideas for Building the Best Swag Bag on A Budget
Compiling the best swag bag in town can take your event and sponsors to the next level. The level that…
National Suicide Prevention Week
September is a time to become educated on the resources available on suicide prevention and to learn the suicide risk…
Best Ideas for Corporate Giveaway Gifts
Corporate giveaway ideas can be difficult to decide, but once you choose the perfect items for your event, these giveaways…
How to Build a Brand that Stands the Test of Time
Whether you are developing a startup or investing in rebranding your existing company, you may be wondering how to build…
How to Use Digital Branding to Build Your Reputation and Grow Sales
From its early beginnings in 1965 when university researchers first sent two letters (L and O) between two computers at…
Corporate Branding: What you Need to Know to Get Started
If the pandemic has taught us anything, it’s that humans have an innate need for connection with others. We need…
Hats Are a Great Way to Promote and Get Impressions
When mapping out marketing campaigns for the year, smart marketers aim to maximize their influence, utilize the most effective methods…
Best Promotional Items of 2022
Trends—sometimes they last 30 years, and other times they last five to seven days, like in the case of TikTok…
Establishing Your Brand Identity: Your Guide to Developing a Brand
Standing apart from the competition, being remembered and having people know what you stand for are all things businesses strive…
Practical vs. Eye-Catching Promotional Products
Ever see those promotional products that just made you laugh or think, “hmm…now that’s different.”? Some marketing items may not…
B2B Gift Basket Ideas: 10 Ways to Show Love to your Customers
Gift Baskets: these two words are sure to surprise, delight and bring a smile to the faces of those who…
The Imprinted T-Shirt Has Come a Long Way
The basic white t-shirt is one of the oldest and still most effective promotional products available. However, in today’s market,…
The Perfect Promotional Products…Branded Umbrellas
You’re looking for the perfect promotional products to launch your marketing campaign. You want something that is versatile, cost-efficient, and…
Trade Shows of the Future: Staying Safe Post-COVID-19
As American businesses create strategies to safely reopen their stores, predicted changes in consumer behavior are leading the charge in…
The Hottest New Promotional Items of the Year
A new year – plus a new decade – equals the perfect opportunity to stay ahead of the trends. For…
Promote Your Brand with COVID Vaccine Card Holders
At your first COVID-19 vaccination appointment, your provider should have given you a double-sided CDC COVID-19 Vaccination Record card. This…
COVID Gift Baskets: 6 Promotional Items for your Clients
The COVID-19 pandemic has disrupted many things: childcare, schools, work and how people interact with one another daily. Whether you…
COVID Gifts: Our Top 4 COVID Gift Ideas for Employees
Giving gifts during COVID can help boost morale and show your employees that their hard work and adaptability during the…
Best New Tech Promotional Items They’ll Love
Gadgets and shiny new technology items may not be something you need to buy for yourself or others, but they…
COVID Care Package Ideas: 10 Gifts for your Clients
Care packages have been used for years to show those who you are apart from that you are thinking of…
Enhance Your Marketing with Eye-Catching Custom Tote Bag Designs
Within the past few decades, the move toward increased sustainability and recycling has resulted in an increase in popularity of…
Teacher Appreciation Ideas During COVID: 6 Gifts to Show Teachers a Little Love
Teacher: an educator, instructor, and mentor. The simple definition of a teacher is someone who teaches at a school, but…
Creative Solutions for Boosting Your Virtual Event
Our satisfied customers say it best. "The fulfillment was perfect… It was great for us, it was great for our…
4 Tips For Better Virtual Events
By now you may be resigned to having your meetings and events over video, but that does not make them,…
Virtual Events
With more and more people working from home and events taking place virtually, staying connected has never been more challenging…
Bring the Fireworks with these 4th of July Promo Ideas
Independence Day: One of the most significant celebrations of summer filled with breathtaking fireworks, patriotic parades and unforgettable memories. A…
The Best Summer Tote Bag Ideas to Make Your Logo Pop
Ahh…summer. The season of tan lines, dripping ice cream cones, sandy beaches and ample time outside with friends and family.…
What are the Benefits of Promotional Items?
Using custom promotional products as your next go-to sales tool is a win-win to give your business repeat exposure at…
Reopening Your Business? Promotional Products Can Help Keep Your Staff and Customers Safe
The CDC (Center for Disease Control and Prevention) released new guidelines for mitigation, prevention and support for those returning to…
Promote Your Business With Everyday Health Essential Products Used On The Front Lines
There has never been a better time to tie your brand to wellness and safety. Stand out from the competition…
Our Best New Tote Bags Just for Spring
Spring is one of the best times to start fresh. Nature is blooming and the crisp spring air and extra…
How to Make a Gift Bag the Best it Can Be
If you’re looking to maximize ways to build your brand, advertise and say thank you, putting together event gift bags…
How to Use Promotional Items at Sports Events
Consider the thousands of sport games that are played throughout the year. From youth to the pros, football, baseball, basketball,…
7 Best Promotional Items for Construction Companies
Choosing the best promotional items for your construction company will ensure that whenever repairs are needed, your business is at…
How to Plan an Event with Essential Event Supplies
Developing a vision, planning, coordinating and executing a major event is often a hectic experience. Your head is swirling with…
What Are Some Promotional Items Companies Give Away?
When you’re planning a big event and considering some promotional items to give away, the possibilities can be a bit…
Are Gifts to Employees Taxable or Deductible?
Striving to earn that end-of-the-year bonus or the possibility of getting rewarded for dedication with a company gift motivates many…
14 Volunteer Gift Ideas to Say Thank You
Schools, nonprofit organizations, faith-based groups, event-based organizations and more depend on volunteers to bring their visions to life. Offering their…
What is a Set-Up Charge?
Ever look at your cell phone bill and see these random charges on it and wonder what they are for?…
6 Reasons Why Promotional Products Work
Many companies achieve advertising success through the use of promotional products. According to Promotional Products Association International (PPAI), eight in…
5 Earth Day Friendly Promotions
Earth Day is an annual event, celebrated on April 22nd since 1970 to raise awareness and support for environmental protection.…
What’s Your Bag Made Of?
Promotional tote bags not only come in all sorts of different shapes and sizes, they also are made from different…
My Favorite Billboard – Promotional T-Shirts
Everyone knows that imprinted apparel is an effective and economical way to market your brand. The possibility of increasing brand…
Show Your School Spirit with Custom Printed Promotional Products
Summer is half over and “Back to School” time is gearing up. This is also a time fall sport teams…
Promote with a Tote
Looking for that perfect marketing tool to promote your business? Custom imprinted tote bags are ideal promotional items that will…