Trends—sometimes they last 30 years, and other times they last five to seven days, like in the case of TikTok trends!
When it comes to raising brand awareness and getting valuable impressions through your trendy branded promo items, having items that are useful and forward-thinking are key.
Picking the best promotional products for your potential and current customers can help you leave a lasting impression about your brand, and this year, eco-friendly and useful promo items are some of the most sought after. Eco-friendly and sustainability are key factors in Gen Z and Millennial purchasing decisions with 78% of consumers saying they would be more likely to purchase from a company that gives away an eco-friendly promotional item. Whether you are a seasoned pro at ordering promo items or need some fresh ideas, this blog post will highlight 15 of the best promotional items of 2022.
5 promotional items for current customers
Whether your product or service is something your customers use daily or occasionally, keeping your brand top of mind is crucial to helping you garner more sales and repeat business. Customer appreciation gifts are one great way to leave a lasting impression. Here are a few of the best promotional items of 2022 to delight your customers.
1. Something for fun: a Bluetooth speaker. Reminding your customers that it’s OK to have a little fun through a promotional product can mean that you’ll be popping into their mind when they are in a great mood. Consider the Hampton Bluetooth® Speaker to help them listen to their favorite music, podcast or sporting event when they are working, cooking or listening to their favorite sounds while working on a personal or work project.
2. Something for work: a webcam cover. While it may be very small, this webcam privacy cover landed on our list of the best promotional products because it keeps your logo front and center—literally right in front of your customers’ eyes—nearly all day long. Help your customers take their cyber security up a notch with a webcam privacy cover that easily attaches to computers, laptops, smart TVs, monitors and other electronic devices.
3. Something for personal use: a soft blanket. Whether they use it during movies, to keep warm at a sporting event or even while working from home, your customers are sure to appreciate the Luxury Comfort Fleece Blanket.
4. Something for the kitchen: a cheese board set with knives. No list of best promotional items would be complete without something for food prep. Give your clients something to use when they’re preparing snacks for a gathering or simply for dinner, such as this Black Marble Cheese Board Set with Knives.
5. Something they’ll carry with them everywhere: a slim can koozie. From sparkling waters to adult beverages, the Koozie® Slim Can Kooler fits the trendy 8-ounce and 10-ounce cans and will get your brand seen at sporting events, concerts and more.
10 promotional items for potential customers
1. A custom-packaged box. If your industry includes a longer buyer journey and you’ve had several conversations with a prospect who seems close to making a decision, give them the VIP treatment to help you get closer to closing the deal through a custom promo pack with items hand-picked by you.
2. Wireless noise-canceling headphones. For WFH, gaming or just getting a little peace of mind, wireless noise-canceling headphones are a great gift idea for clients during COVID.
3. Monitor and keyboard cleaner. A cost-effective option for a creative client gift, a two-in-one monitor and keyboard cleaner is a helpful gift to give, as it’s useful for those working remotely or in the office.
4. Full Color Eco Notebook. This eco-friendly notebook is made of 100% recyclable materials and includes edge-to-edge printing with soy-based inks on the cover and back for a notebook that leaves a big impact.
5. Custom-printed mints. This food-based promo item is sugar- and gluten-free and keeps your logo fresh in your customers’ minds.
6. Recycled drawstring bags. This recycled drawstring bag will leave an impression on your customers AND give them something they’ll use often, showcasing your logo loud and proud for all to see.
7. USB Desk Caddy. Whether your customers work from home, the office or are retirees, this USB Desk Caddy will help them organize their desk and re-charge their devices, keeping your logo front and center throughout the day.
8. Eco-friendly tumbler. When it comes to standing out, standing up for sustainability is one sure way to cut through the clutter and sea of sameness when it comes to promotional items. This Eco Wheat Travel Tumbler provides a large imprint area and its tan color makes it a conversation starter.
9. Hand sanitizer pocket pack. Help your potential customers protect themselves against viruses with a travel-sized hand sanitizer.
10. Mask holder. Help your prospects keep their masks at hand and avoid contamination caused by setting them down by providing a mini lanyard.
From a hand-selected custom promo pack to eco-friendly items or a Bluetooth keyboard, the best promotional items are the ones that align with your values, as well as your customers’ values. Items that can be easily added to their daily routine—and make their lives easier—also help in boosting impressions on your branding. You’ll earn favor with current and potential customers through the usefulness of your gift and get a boost to your brand awareness not only with your clients, but with those they invite into their home or encounter on a regular basis.
Work with a MARCO Promos team member today to customize your order—just start a chat or email us today.
