Introducing potential customers to your business can be a daunting task. But almost anybody will listen to what you have to say over a cup of coffee. 87% of Americans consider themselves somewhat or full-on coffee-obsessed. Couple your message with a promotional coffee mug so potential customers remember what you had to say long after their beverage is gone.
Using promotional products in a friendly, approachable manner can go a long way. With 78% of United States buyers owning branded drinkware, customized mugs are a great way to introduce prospects to your business. Promotional mugs are an effective and popular item that:
- Provide value to consumers
- Drive consumers to your business in a cost-effective way
- Expand your reach
- Boost brand recognition
1. Promotional Mugs Provide Value to Consumers
Mugs are a popular promotional item commonly seen at work, school and home and valued for their long-lasting reusability. Not only are they used every day for coffee, tea and the occasional hot chocolate, they can also double as pen holders, flowerpots or decorative mementos.
Objects with both quality and utility are kept longer, and promotional drinkware is kept for an average of 12 months because mugs have the value consumers crave. Choosing a quality mug to give to your potential customers shows that you value useful and well-made products. Consider handing out substantial ceramic mugs with a large, polished imprint area. Your audience will have a frequent and positive reminder of your business that can ultimately lead to more sales.
2. Mugs are a Cost-Effective Way to Drive Business
Custom mugs have a low production cost and can be personalized to reflect your brand. The budget-beater white ceramic mug is an affordable option for any business. Depending on quantity, the mugs can cost about $1 each. Pair your mug with a single-pot serving of coffee from a local roastery so your gift has value and staying power, while still costing less than a cup purchased at the national coffee chains.
Why use promotional mugs over other forms of advertising? Consumers are about 2.5 times more likely to have a positive opinion about a brand from receiving promotional products compared to seeing online advertising. So instead of spending digital dollars, consider this clean and simple ceramic mug that is also low cost and comes in a variety of colors to promote your business. Your prospects will value receiving something that benefits them versus being bombarded by an ad.
3. Expand Your Reach with Customized Mugs
Make your brand ever-present with a promotional product that continues reaching prospects for years to come. According to the Advertising Specialty Institute’s 2020 study, the average drinkware promo piece generates 1,400 impressions. Additionally, mugs have a long shelf life even after the initial person is done with it. In fact, 79% of people are likely to pass along a promotional product once they don’t need it anymore, producing a never-ending chain of impressions. Use as holiday gifts, social media giveaways, employee appreciation gifts or to just have ready to hand out as additional advertising. Your promotional mug will act as a business card, reinforcing your brand, and ultimately driving more business your way.
4. Boost Brand Recognition with Promotional Mugs
Customers have little reason to turn down giveaway mugs. In fact, 7 of 10 people wish they received promotional products more often. Your promotional message can slip seamlessly into potential prospect’s lives and give them a reason to learn more about your business.
Don’t assume that once you hand over the mug your business will be forgotten; 9 in 10 people who receive a promotional product can recall the branding. Display your logo beautifully on a unique cork base mug. Every time a hot beverage is brewed, your business can be the center of the conversation.
Why use promotional mugs? Whether you are looking to build repeat customers, expand your reach or market cost-effectively, promo mugs are an excellent choice. They can influence your prospects daily on their office desk, at home on the kitchen table or on the go with a quality travel mug.
Not only do customized mugs have a wide appeal, they also come in countless variations! Make your mug stand out by choosing the tall stoneware mug for visual interest, a wide iridescent ceramic mug for a comfortable hold, or a classic “cuppajo” diner mug with stoneware walls to keep your prospect’s beverage warm. MARCO Promos has many options to display your business logo, website or tagline on a customized mug. Contact your Account Executive today, get your free samples, and propel your business this year!
