Ahh…summer. The season of tan lines, dripping ice cream cones, sandy beaches and ample time outside with friends and family. Really, summer is more than a season, it’s an attitude and a feeling. Even biological and physiological shifts occur with longer days and more sunshine. Take advantage of all the warm feelings and positive associations by putting your logo on useful summer tote bags that will make the rounds at fun outdoor events. Design a tote bag to make your logo pop by learning how color can work in your favor, the significance of positioning and logo size and the benefits your company can gain of going where the people are.
All Eyes on You(r Logo)
1. Pay attention to color.
Colors convey messages, stimulate emotions and can transform business logos on eye-catching promotional items. Choose a color palette that is in line with your brand. Then, when designing the best summer tote bags, use complementing colors to stand out even more. Complementary colors are any two colors that are directly opposite each other on the color wheel such as red and green. A greyscale logo can also be used effectively and stand out if it is backed by bright summer colors such as yellow or orange.
2. Provide room for your logo to show.
Choose your summer tote bags carefully so that you can broadcast your logo to all the summer crowds. The long 19.5-inch handles of the swagger tote bag provide ample room under your prospects’ arms for your logo to be seen even when carried. It is also water-resistant for all of those summer water activities like playing in a backyard sprinkler, going to a pool party or spending a day at the lake. Another tote bag option with extra-long 26-inch shoulder straps is the economy cotton sheeting tote. It comes in 18 different colors!
3. Go where the people are.
Gain countless brand impressions by putting your logo on a tote bag that will be carried around in crowded venues. Summertime is filled with opportunities for exposure: family vacations and employees stepping away from the office. Choose summer tote bags that will carry around all the extra gear prospects might need for outdoor excursions.
• Beaches, pools and waterparks are usually packed with people during the hot summer months. Consider giving prospects a water-resistant laminated shopping tote to get your logo extra glances as people walk around.
• City parks bustle with activity in the summer from outdoor movies to concerts to festivals-every night they can fill up quickly. Have your clients enjoy extra time outside at the park with a picnic. A bright-colored cooler tote with several compartments and mesh pockets lets people carry their delicious treats, hot or cold.
• Campgrounds: Have your brand logo pop up in an unexpected place. A dry bag can help prepare campers for those unexpected thunderstorms and is convenient for other water adventures like canoeing and kayaking.
• Library events are a common pastime for entertaining and educating children while on summer break. Bring the kids or grandkids to a summer library event and make sure that they come back with a tote full of books to read.
• Baseball games are often attended by thousands of people and are a great location to have a logoed tote bag on display. This clear event bag has a zippered compartment to keep your prospects’ belongings secure, while the small pocket on the side can be used for sunglasses, a phone or an extra water bottle.
4. Display your logo loud and clear.
Companies have about five seconds to convince and move potential customers to consider their products. A logo on a summer tote bag can quickly grab the attention of passersby as long as it is large enough to be seen from afar. Choose a tote bag with an extra-large imprint area to reach more prospects. The budget tote bag has an imprint area of 8-inch by 12-inch-giving your business plenty of room to plaster your logo.
Summer is one of the best times to advertise outside with tote bags because of the number of people enjoying vacations and time off from work and school. By strategizing the colors and placement of your logo on a tote bag and thinking of what outdoor events your prospects will be attending, you can give your company a boost in impressions this summer. Promote more and spend less with MARCO Promos’ best summer tote bags. Ask our team of customer care representative about getting the best deal on your order of tote bags.
