Within the past few decades, the move toward increased sustainability and recycling has resulted in an increase in popularity of the reusable tote bag. Used to hold groceries, essentials for the gym, books for class, or basics for a trip to the beach, it’s a functional and versatile product that’s going to get some use as long it’s made with high-quality materials and is eye-catching and distinctive.
With over 73% of Americans owning branded bags for daily use at work, in school, on the playing field or at home, getting your tote bag into regular use is the holy grail of promotional marketing to reach a high number of impressions and positively influence your brand’s identity. In order to make your tote bags the most eye-catching they can be and gain the remarketing benefits of having your customers carry your brand around with them, use these tips on how to make custom tote bags that are irreplaceable.
Solidify Your Budget and Target Market
Custom tote bags offer endless possibilities: anyone can use them and there is a huge variety of materials, colors and price points from which to choose. To determine what will maximize the success of your traveling billboard and how to customize a tote bag that stands apart from the crowds, first decide what type best suites your clientele. Tote bags can range from $2 to $10 per item, so pick your price range as a starting point and you can conjure up the right tote bag for the right group.
If your target audience wants a bag that is 100% recyclable, take advantage of this large two-tone tote bag to stand out from the crowd. Choose to order it in red or orange and it will be seen across the trade show floor. A deluxe boat bag makes a great durable promotional gift for families to use as an extra soccer bag or to pack for a picnic or a neighborhood barbeque, putting your brand at the center of the talk of the weekend.
The Best Kinds of Tote Bags for Eye-Catching Imprints
Don’t forget the main reason for giving away promotional tote bags – additional exposure for your brand. How about someone who would appreciate having more sustainable, green and budget-friendly bags? Hand out this lightweight, flat folding tote bag or a value grocery tote to accomplish just that. The clear zippered tote complies with the new NFL stadium regulations for clear bags and is perfect for customers who are sports fans.
Treat Your Tote Bags as Giant Billboards
Understanding how to make customized tote bags is simple if you follow the right formula. The tote bags that are most seen are ones that act like billboards in a grocery cart or attract attention while someone is carrying them around, so ensure the tote bag you pick has structure. The Marley tote bag is convenient for shopping, won’t fall apart quickly and has the high quality needed to last for many years. Consider insulated or compartmentalized bags for additional convenience and guaranteed repeat use. The globe trotter deluxe convention tote can be used to store a water bottle, umbrella and conference notes in handy pockets and the daily commuter laptop tote bag is ideal for any business road warrior.
In order to guarantee your tote bags are as effective as they can be, you’re going to want to maximize your imprint area. Select a bag that has enough of an imprint area to be seen from a distance. For example, the Laguna convention tote has an imprint area of 10 inches high and 10 inches wide, that with the right design could be recognized from across a basketball court. And a smaller convention tote can be imprinted with 9 inches high and 9 inches wide, which is just as recognizable. By creating a proof with your selected design and color, you can judge for yourself whether your personalized tote bags will be sighted from afar.
Tote Bags that Stand Out with Pops of Color
The possibilities of what you can put on a tote bag are virtually limitless. Think logo, images, quotes and bright colors to bring your branded messaging to life. For some bags, the imprint can be designed to be on the front and back. If you are looking for inspiration, Pinterest.com is a great place to start. Use pops of color and consider those who are color-blind by using drastically different contrasting colors to design your tote bags. According to Sciencing research, green is the most distinguishable color from a distance for the average person and red is the least visible color from a far distance, so consider a design that is green and yellow or one that is black and white.
Learning how to customize a tote bag that can stand out from afar and act as a giant billboard is easy when you keep these tips in mind. Design your tote bag artwork yourself or have the MARCO Promos graphic artists help out and fine-tune your product. Custom tote bags have a universal appeal with endless colors and materials to choose from and can help generate the impressions you need to meet your business goals. Order your custom tote bags today!
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