When mapping out marketing campaigns for the year, smart marketers aim to maximize their influence, utilize the most effective methods and get the most bang for their buck. A solution that marketers do not think of right away is promotional hats. Whether you’re at a sporting event, parade, outside at a park, or in another public place, chances are you’ll come across a logoed hat or cap at some point in your day.
Hats have been around for many years-and their popularity will not likely fade anytime soon. According to a New Schoolers poll, the typical person owns a least one hat and others have over 20 in their possession. Promotional hats and caps can be worn forward, backward or sideways making them a very versatile marketing accessory. Expand your marketing further this year by learning why promotional hats are so popular, how many impressions promotional hats make, and additional ways the top hat promotions can help you build your brand.
Why are promotional hats popular?
In recent years, hats and visors have transitioned into one of the latest must-have fashion accessories for their attractive qualities and cool vibes. Top mainstream actors and celebrities have carefully selected headwear for their everyday wardrobes to make a statement.
- Making a comeback with the enduring half-hat, model and actress Kim Kardashian West featured a Dior visor on Instagram while enjoying a day at the beach.
- From bright neon retro caps to the classic black hat, singer and songwriter Rihanna has a large collection of baseball caps that she commonly wears.
- Celebrities like Justin Timberlake, Reese Witherspoon and Jay-Z have been known to wear five- and six-panel trucker caps.
Well-known brands, even those from the food industry, have likewise followed trends to take advantage of promotional hats’ contemporary popularity. Hidden Valley Ranch transformed a promotional hat-and other common everyday merchandise-into highly desirable commodities featuring ranch bottle icons. And the renowned soft drink brand, Pepsi utilizes hats to drive their marketing forward. Your business can benefit from top hat promotions, too. Consider MARCO Promos’ most popular hat, the Pro-lite Deluxe II Cap with Sandwich Visor, for your next marketing promotional push. It comes in nine color combinations to make a positive impression from afar.
There are numerous benefits to adding promotional hats to your 2020 marketing budget. Use these four key points when considering the use of hats to promote your industry.
1. Hats are a powerhouse for gaining thousands of impressions.
Another reason hats are so appealing to advertisers is that unlike other traditional forms of marketing, the best promotional hats can be “walked” around to gain more attention. How many impressions do promotional hats make? According to Abante Marketing, an average promotional hat will earn 3,400 impressions throughout its lifetime. As a matter of fact, one-third of men wear a logoed hat weekly or more often, giving your brand additional exposure.
2. Clients will hold on to your promotional hat.
Get the best bang for your buck with a promo product that has longevity. Promotional caps are kept for an average of 10 months, so you can rest assured that your company reaches optimal brand exposure this year. Let your employees or supporters promote your brand for you with logoed marketing hats. Knowing that 69% of U.S. consumers own a branded hat-you can stay ahead of the curve by setting your branded hat as their favorite.
3. The best promotional hats build brand recognition.
Unlike other marketing apparel-such as sweatshirts and jackets-promotional hats are an affordable option that anyone from your 70-year-old grandpa to your 8-year-old child can wear. When clients wear your promotional hat, their inner circle of family and friends will surely notice. Apparel has been described as an extension of the individual, so when they highlight a brand that they love, you will be one step closer to converting more leads. Choose a colored promotional hat that fits in line with your brand, add a quality tagline or logo and more prospects will recognize your company.
4. Every business can benefit from hat promotions.
All you need to do is to create a design and color scheme for your type of niche. Food industries can use the budget beater cap for a quick, affordable touchpoint. Financial industries can utilize the elite cap or dry cap for a classic promotional item. Even construction workers can stay warm in cold weather with the knit heathered beanie, complete with your logo on the front. Consider pairing your promotional hat with an event to gain even more traction.
By taking advantage of the frequency of use, reasonable cost and fashion preference associated with promotional hats, your business can easily share your logo and a short message with thousands of prospects. Since it is an essential apparel item in any closet and can be worn by any age, nearly every industry can benefit from marketing with promo hats. Now that you know why promotional hats are popular, how many impressions promotional hats make and how your business can benefit from hat promotions, consider adding promotional hats to your marketing budget to secure quality brand recognition for many years to come.
