Tradeshows represent one of the largest line items in many B2B marketing budgets, yet they are often one of the…
Shelley Borst
Tradeshow Booth Design Ideas That Drive Traffic and Engagement
A tradeshow booth only has a few seconds to make an impression. Attendees scan the show floor quickly, deciding where…
How Promotional Products Still Matter in Virtual Tradeshows
Virtual and hybrid tradeshows have changed how brands connect with attendees, but they have not eliminated the need for physical…
Choosing the Right Tradeshow Booth Size for Your Goals
Tradeshow booth size plays a bigger role in performance than many teams expect. The footprint you choose affects visibility, layout,…
How Custom Tradeshow Displays Enhance Your Booth’s Presence
Choosing the right tradeshow display is one of the most important decisions in event planning. The display sets the tone…
Best Tradeshow Giveaways That Actually Drive Booth Traffic
Tradeshow giveaways are everywhere. From tote bags and pens to stress balls and stickers, attendees often leave events carrying more…
Often Overlooked Tradeshow Booth Accessories That Improve Engagement
When planning a tradeshow booth, most attention goes to the display structure, graphics, and giveaways. But the accessories inside the…
Tradeshow Banners, Backdrops & Signage: What Gets Noticed
When attendees walk a tradeshow floor, they make split-second decisions about which booths deserve their attention. Before a conversation starts…
Tradeshow Booths & Displays: The Complete Guide to Tradeshow Marketing Success
Tradeshows remain one of the most effective B2B marketing channels because they combine brand visibility, face-to-face conversations, and real-time lead…
Everyday Carry Essentials: Why You Need Them and Where to Find the Best
In today’s fast-paced world, having the right everyday carry (EDC) items can make all the difference. From staying prepared for…
How to Pick the Right Tent for Your Outdoor Event
Outdoor events, such as fairs, festivals and trade shows, offer a terrific opportunity to get face-to-face with crowds of like-minded…
The Ultimate Guide to Buying Lanyards in Bulk: Materials, Attachments, & Customization
Tired of blending into the trade show background? Want your brand to make a lasting impression, even after attendees leave…
Top 10 Trade Show Booth Game Ideas
The best marketers are always on the lookout for ways to bring in more sales, exposure and engagement for their…
Bullet Journal Your Way to a Better You
First things first: do not search “bullet journaling” on Pinterest. If you do, there is a 73% chance of design…
Trade Show Design Ideas for Standard Size Tables
Trade shows have long been an avenue for businesses to showcase their offerings, connect with potential clients, and network with…
10 Client & Customer Appreciation Gifts to Show Your Gratitude
Showing someone they are appreciated is powerful. It can make the individual feel valued, help with wellbeing and mental health,…
10 Different Things to Put on a Lanyard
Custom lanyards are so universally used, it’s hard to think of an event or place where they wouldn’t come in…
5 Steps to Promote Sun-Safety and Your Business
Soaking up the sun can be a favorite pastime for many, particularly those in climates that only enjoy limited summer…
7 Ways to Wear a Lanyard and Make it Look Good
Let’s face it. Lanyards make life easy. While we might not always like wearing one, they are the best way…
Employee Appreciation is Good for the Company, Too!
Each year, March brings Employee Appreciation Day. What a great time to recognize your employees and their dedication to making…
Bright and Inviting – Viva Magenta
Are you feeling slightly unconventional? Then you are right on-trend with the Pantone Color of The Year – Viva Magenta.…
A New Era In Event Planning: This Resource Is Worth Bookmarking
In-person events may have hit the pause button for the past couple years, but they are now back and stronger…
Top 10 Cheap Giveaway Ideas for Events and Trade Shows
Looking for ways to stretch your marketing budget? Then finding cheap giveaway ideas for your next trade show or community…
Trade Shows 2022: 10 Promo Essentials to Delight Event Attendees
While some conferences, events and tradeshows have been canceled or are still virtual, we know that some trade shows in…
Brand Marketing: Examples and Best Practices to Help you Deepen Relationships with your Customers
Branding, positioning, marketing, communications, mission, slogan, tagline—the list goes on and on. It can be overwhelming to try to think…
Are Eco-Friendly Products Really Eco-Friendly?
Millions of materials go to waste every day, toxic chemicals are filling our oceans, vehicle and factory emissions are filling…
Restaurant Promotion Ideas: 8 Swag Ideas for Restaurants
It is no secret that the restaurant industry has been hit hard by the COVID-19 pandemic. As many as 10%…
10 Branded Gift Basket Ideas for Your Fraternity or Sorority
For some soon-to-be high school graduates or new college students, the choice of a college or university can be heavily…
What is a Lanyard and What is it Used For?
Think lanyards first gained popularity with gym teachers? Think again! While originally used to attach weapons to a soldier’s uniform…
Top 5 Best Class Reunion Souvenir Ideas
Class reunions are a great opportunity to create amazing swag bags with branded goodies for your former classmates! With an…
How to Properly Set Up an Event Tent
Your big event is almost here, and setup can begin! By now you’ve likely done your research and secured all…
The 7 Best Cheap Custom Promotional Items
When you’re stocking up on branded items for your big event, for your office or for gifts, you want to…
10 Highest Rated Heavy Duty Retractable Badge Holders
Heavy duty retractable badge holders are a must for any employee or event guest. They provide a secure way to…
5 of the Best Travel Neck Wallets of 2019
Travel neck wallets are the perfect solution for all of your storage needs while on the go! They can hold…
Make an Impact with Custom Lanyard Designs
If you’ve been wondering how to make a lanyard design that lets your branding pop, you’ve come to the right…